FXD WORK BOOTS
FXD - "Function by Design" is an Australian workwear brand selling clothing and work boots worldwide. I was the lead designer for this project. I worked with brand managers, marketing, development and sourcing to design a pair of safety work wear boots.
The key point of this brief was to design a highly functional work boot that was more comfortable and looked better than everything else in the market.
Trend analysis and Research, Product Design, Packaging Design, Trims Design, Project Management, Product Wear Testing.