This design brief was for a new Globe skate/lifestyle shoe using existing outsole tooling. The process of getting the design of the Dune to where I was happy with it involved a lot of masking tape, black textas and discussion with other designers.
The result is a shoe that is both function driven - it is padded and reinforced in the right places for skating - and serves a lifestyle purpose - it harks back to 90's skate shoes and appeals to the current trend of 90s nostalgia and 'chunky' shoes.
- Early-mid 20's male.
- skateboards / is into skate culture.
- baggy jeans, 90's influence in style.
- wants to make a subtle statement with shoe choices.
- too many panels and overlapping of panels.
- collar height needs to be lowered.
- padding is decent.
- top eyelet paneling is unnecessary.
- Toe panelling is too much.
- stream line quarter panels more.
- combined eyestay overlay panel with quarter overlay.
- toe box overlay panel changes to simple hotmelt.
- heel panel is lowered.
- shape of collar altered.